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Clean plant-derived ingredients arranged on marble — AEMBR ingredient transparency

AEMBR's Ingredient Standards: Why We Publish Every Ingredient and What Each One Does

AEMBR's Ingredient Standards: Why We Publish Every Ingredient and What Each One Does AEMBR's Ingredient Standards: Why We Publish Every Ingredient and What Each One Does By Kristina Braly, MD...
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Bright Scandinavian-Nordic living space with warm natural light, marble surface, and botanical elements — AEMBR clean home guide

The Complete Guide to Building a Non-Toxic Home: Where to Start

The Complete Guide to Building a Non-Toxic Home: Where to Start The Complete Guide to Building a Non-Toxic Home: Where to Start By Kristina Braly, MD — Founder, AEMBR When...
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Four blank white label tags in a row beside a green leaf and tiny glass bottle on white marble

The Difference Between Clean, Green, Natural, and Non-Toxic (They Are Not the Same)

The Difference Between Clean, Green, Natural, and Non-Toxic (They Are Not the Same) By Kristina Braly, MD — Founder, AEMBR Walk the cleaning products aisle — physical or digital —...
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Flat lay of glass bowls with plant-derived aromatic botanicals on marble, Nordic minimal aesthetic

Is "Fragrance" on a Label Always a Red Flag? A Formulator's Honest Take

Is "Fragrance" on a Label Always a Red Flag? A Formulator's Honest Take Fragrance Ingredient Label Concerns By Kristina Braly, MD — Founder, AEMBR The word "fragrance" on an ingredient...
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Bright Nordic kitchen with minimal clean product containers on marble counter, warm morning light

The Clean Home Routine I Actually Use (as a Physician and Mom)

The Clean Home Routine I Actually Use (as a Physician and Mom) Non-Toxic Home Cleaning Routine By Kristina Braly, MD — Founder, AEMBR People ask me all the time: what...
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Kraft paper bag of powder detergent beside a wooden measuring scoop on white marble

How I Formulated a Laundry Detergent That Actually Works Without the Toxins

How I Formulated a Laundry Detergent That Actually Works Without the Toxins By Kristina Braly, MD — Founder, AEMBR The hardest product I've formulated isn't the one that smells the...
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Flat lay of natural plant-derived cleaning ingredients in glass bowls on white marble, Nordic minimal aesthetic

What “Non-Toxic” Actually Means (and the Marketing Claims That Mean Nothing)

What "Non-Toxic" Actually Means (and the Marketing Claims That Mean Nothing) What "Non-Toxic" Actually Means (and the Marketing Claims That Mean Nothing) By Kristina Braly, MD — Founder, AEMBR Walk...
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Ten glass ingredient bottles and vials on white marble

The 10 Ingredients I Banned From My Home (and What I Use Instead)

The 10 Ingredients I Banned From My Home (and What I Use Instead) By Kristina Braly, MD — Founder, AEMBR When I started formulating AEMBR products, I built the ingredient...
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Physician founder's hands on marble countertop with glass jars of plant-derived ingredients in a minimal Scandinavian interior

Why I Left Medicine to Build a Clean Home Products Brand (and What My Training Taught Me About Ingredients)

Why I Left Medicine to Build a Clean Home Products Brand (and What My Training Taught Me About Ingredients) Why I Left Medicine to Build a Clean Home Products Brand...
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Minimal cream and kraft candle and spray bottles on white marble surface with warm Nordic light

Are Bath & Body Works Products Non-Toxic? An Ingredient Review

Are Bath & Body Works Products Non-Toxic? An Ingredient Review Are Bath & Body Works Products Non-Toxic? An Ingredient Review By Kristina Braly, MD — Founder, AEMBR Bath & Body...
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Lit candle in glass jar with wick trimmer on white marble

How Long Do Candles Last? Burn Time Guide by Wax Type and Size

How Long Do Candles Last? Burn Time Guide by Wax Type and Size By Kristina Braly, MD — Founder, AEMBR One of the most common questions we get: "How long...
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Minimal cream candle vessels and amber fragrance bottle on marble surface, Nordic aesthetic

Phthalate-Free Home Fragrance: What to Look For and Which Brands Deliver

Phthalate-Free Home Fragrance: What to Look For and Which Brands Deliver Phthalate-Free Home Fragrance: What to Look For and Which Brands Deliver By Kristina Braly, MD — Founder, AEMBR When...
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