Aembr is what happens when
A Physician Mom reinvents Premium Home Scenting
From the Founder's kitchen to a 3200 sq ft warehouse in 5 months - and over 20,000 orders later, read on to learn how this direct-to-consumer brand got its start.
Who we are
About AEMBR
AEMBR is a modern home fragrance and care brand built around a simple idea: luxury can be clean, sustainable, and genuinely personal. Founded by Dr. Kristina Braly, an anesthesiologist with a deep understanding of ingredient safety, AEMBR was born out of her own search for products that made a home smell incredible without exposing her family to hidden toxins.
What started as a small project in her kitchen quickly turned into a growing brand trusted by people who care about quality, design, and transparency. Every AEMBR product—from our signature candles to our laundry powder—is made with care, science, and craftsmanship in equal measure.
What We Make
We create home fragrance and care essentials that elevate daily rituals:
- Candles with clean-burning coconut apricot wax and long-lasting fragrance throws.
- Laundry care like our signature scented powders and wool dryer balls that make clothes smell fresh without synthetic residue.
- Seasonal collections and limited releases that bring art, emotion, and scent together in new ways.
All of our products are made in-house in small batches, giving us full control over the quality and consistency of every scent.
What we stand for
AEMBR isn’t another candle company. We’re part of a growing movement that believes clean living and luxury can coexist. Our formulas combine proven-safe synthetic ingredients with natural essential oils to create fragrances that are complex, stable, and safe for your home.
We never use:
- Phthalates
- Parabens
- Carcinogens
- Mutagens
We’re proud to be carbon neutral and eco-conscious at every step—from sourcing ingredients to packaging and shipping. For every product sold, we plant a tree. All packaging is recyclable, and our plastic components are made from 100% PET, the most widely recycled plastic available.
How We're Different
While many home fragrance brands outsource their production, AEMBR makes everything in-house. That means every batch is tested, poured, labeled, and packaged by hand under our own roof. It also means we know exactly what’s inside every jar, pouch, and box that leaves our studio.
Our products last longer, smell cleaner, and feel intentional because they are. Each scent is designed to create atmosphere, evoke memory, and transform space—without ever overpowering it.
A Brand With A Mission
We believe home fragrance should do more than just smell good. It should feel good—to live with, to gift, and to trust. AEMBR exists to make everyday moments feel a little more grounded, beautiful, and safe.
We invite you to slow down, light a candle, and breathe in something you can feel good about.
We don't want to be the only clean fragrance & cleaning brand you trust - we want to lead the way and inspire competition. Because competition breeds choice for the consumer - and it your health and wellness we care about most.
A Calm Space is a Kind Space
Your home should feel safe. Your air should feel clean. And your favorite candle should never give you a headache. That’s why we do what we do. With AEMBR, you get simple, gentle, everyday luxury — made by people who truly care about the way your home feels.
AEMBR WAS CREATED FOR PEOPLE WHO WANT A CALM, SAFE, AND BEAUTIFUL HOME.
AEMBR was created for people who want a calm, safe, and beautiful home.
The founder, Dr. Kristina Braly, is a physician and mom who loved candles but didn’t love the headaches, harsh fumes, or hidden toxins that came with them. After learning how many candles release chemicals that can irritate your airways, she set out to make something better.
What started as a small kitchen project soon grew into a full home-scent brand made with care, clean ingredients, and a lot of heart.
High-Powered Candles
Candles that won't give you a headache—just pure room-filling bliss.
Multi-Use Botanical Fragrance
With over 14 natural botanicals and capable of being used anywhere you want to to smell great, Alkymist® is a home scenting expert's dream.
Laundry Care
Laundry doesn't have to be complicated to be effective; it also doesn't have to be fragrance-free to be safe. We've broken the mold and the results speak for themselves. Over 2,000 5-star reviews.
Safe Ingredients Come first
Every AEMBR product is made without phthalates, carcinogens, or harsh chemicals. We use a coconut-apricot wax blend that burns clean and steady, and we pair it with fragrance oils that meet strict safety standards. Our scents are made to be gentle for families and pets, while still filling your home with warmth and comfort.
Always Made With
Small-Batch, Thoughtful Design
Each candle is hand-poured in the Houston area. We keep batches small so every jar looks and burns the way it should. The glass, wick, and wax are chosen to feel good in your home, not just on a shelf.
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