The news from Camp Mystic has been nothing short of heartbreaking. Like many in Texas, our family holds deep ties to this beloved camp. While our daughters haven’t attended yet, the Braly family is closely connected to the Mystic community - through dear friends, future plans, and years of anticipation. This tragedy has touched us personally, and our hearts ache for the families affected.
Some of our friends are still waiting for answers. Others are mourning unimaginable loss. And all of us who know the magic of Mystic - the way it shapes girls into strong, joyful, grounded young women - are grieving with them.
In response, and in addition to private donations from the Braly family, AEMBR will be donating 25% of all proceeds this weekend to support ongoing search and rescue efforts. If you wish to deepen your impact, you may also choose to forgo the 4th of July discount code at checkout.
UPDATE: 100% of the sales of all orders from now until July 7th, 2025 placed with the code TEXAS will be donated to the Community Foundation for Kerr County Flood Relief fund.
You can also donate directly via our fundraiser to help rebuild Camp Mystic and efforts to install flood warning systems as well as reinforce cabins here:
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This weekend, your purchase can be more than a moment of indulgence. It can be a small act of solidarity. A reminder that even in heartbreak, we show up for each other.
With care and commitment,
The AEMBR Family
